Bay Farm Montessori Academy is an independent day school serving children from toddlers through grade 6. Located adjacent to the bay in Duxbury, MA, Bay Farm's mission is rooted in Montessori principles and offers a thoughtful balance of academic rigor, social-emotional growth, and hands-on learning. Across its seven-acre campus, students are invited into the natural environment as an extension of their classrooms. Parents choose Bay Farm for its small class sizes, highly trained educators, and warm community that values bright minds and big hearts.
Position Summary
Bay Farm Montessori Academy is looking for an experienced, growth-oriented, and performance-driven Director of Marketing & Community Engagement to join our dynamic team. You'll lead the school's branding, marketing, communications, advertising, and public relations efforts. This role focuses on strategic planning, campaign execution, and performance analysis, working with both internal team members and external partners for content creation and design. If you have excellent communication skills, enjoy interacting with diverse groups, and can balance strategic thinking with day-to-day tasks, we want to hear from you!
The Director of Marketing & Community Engagement reports directly to the Head of School and collaborates with all facets of the Bay Farm team to set initiatives that reflect the school's strategic plan.
Essential Job Functions:
Strategic Marketing Leadership:
- Develop and maintain a clear understanding of all aspects of school life, programs, events, and major decisions to effectively communicate with internal and external audiences.
- Communicate the Bay Farm brand values with authenticity and passion.
Coordinated Responsibilities:
- Support the relationship between school enrollment, retention, recruitment, and development efforts, working closely with the Director of Admissions & Development and the Head of School. You'll be responsible for generating qualified enrollment inquiries; conversion is led by Admissions.
- Work collaboratively with all functional areas at Bay Farm to develop and provide communication services and tools in support of cross-functional teams/projects.
- Act as the communications and events liaison between the school and the Montessori Parents’ Association.
- Partner with Admissions & school teams to promote and support key events.
- Maintain the highest industry standards for the safe and secure use of social media and digital communications with the Bay Farm IT team.
- Serve as an essential member of the school’s emergency response team. You'll coordinate with school leadership and communicate unplanned delays/closures with families and staff.
Individual Responsibilities:
- Elevate the Bay Farm brand and culture while growing unaided awareness of the school across the South Shore marketplace.
- Establish and monitor marketing performance metrics.
- Lead the development and implementation of the marketing plan in partnership with agency/contractor resources.
- Produce reports that detail the plan's effectiveness through quantitative and qualitative means.
- Utilize marketing tools and platforms to support efficient communication workflows.
- Draft, route, and disseminate press releases and newsworthy articles to local media. Represent Bay Farm with the media as appropriate.
- Implement processes for review, editing, and final approval of all content/deliverables, including maintaining the school's visual and written brand style guidelines.
- Act as the lead design creative for ads, event graphics, and other promotional materials.
- Organize and deploy visual assets/photographs and staff and board website biographies.
Minimum Requirements:
- At least 5 years of experience in Marketing, with 3 years leading an integrated marketing program for a business, key agency client, or other educational system across digital and traditional media.
- A well-proven track record in coordinating complex and dynamic messages across multiple stakeholders, each with their own objectives and timetables.
- First-hand experience negotiating, contracting, and managing outside service providers (writers, designers, photographers, event producers, printers, etc.).
- Proficiency in mainstream design software, video editing products, and website technologies.
- Bachelor's degree in a related subject such as marketing, communications, graphic design, or journalism.
- Ability to lift 35 lbs, availability for weekend/after-school activities, and CPR/First Aid Training Certificate.
Preferred Candidates:
- 10+ years of experience leading integrated marketing programs for a business, agency, or other educational system.
- Clear, confident, and accurate written and oral communication skills.
- Demonstrated success using FACTS or other database-driven technology platforms, communications platforms like Campaign Monitor, design software (Canva, etc.), survey tools, web design, etc.
- Experience managing and reporting on survey and research projects.
- Proven ability to manage multiple deadlines and priorities in a fast-paced environment.
- Experience within an independent school setting and/or a Montessori School Environment is highly desired.